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You operate a Caribbean destination resort. You currently offer plans for a cruise departing from the resort and plans for a casino stay. It is

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You operate a Caribbean destination resort. You currently offer plans for a cruise departing from the resort and plans for a casino stay. It is expected that in 2021 there will be some return to more normal travel. You will relaunch your advertising for 2021 announcing that customers 1will be able to do both for one price. Your marginal cost per customer across both tours is $4800. Customer Pre erences $7.000 $3.000 Customer 2 $2,000 $6,000 Given the preferences, would bundling improve prots over the high- price strategy? Support your conclusion by showing if (by how much) prots differ under each strategy, bundle versus high price

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