Question
You operate a small leather goods store, and are about to order some women's summer purses, but are not certain what the demand will be
You operate a small leather goods store, and are about to order some women's summer purses, but are not certain what the demand will be for each of the colours you will be offering: Black, Brown, Red, Burgundy, Navy, Green, Orange, and Purple.
a) Using an ORDINAL level of measurement, in the space below, create ONE closed-ended question (including both question AND answer options) that would best help address your problem.
b) Explain a MAIN ADVANTAGE of using Ordinal level of measurement in this scenario - what does it do well?
c) Explain a MAIN DISADVANTAGE of using Ordinal level of measurement in this scenario - why might it provide misleading results?
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