you oversaw marketing for the company, how would you assess whether it was costeffective enough to continue purchasing advertising?

$5-32.$ What kind of environment is Malia Mills trying to create in her stores? Why is this important?

$5-33.$ Besides her own boutiques, specialty stores, and the Internet, what might be some additional sales venues for Malia Mills Swimwear to consider exploring?

$5-34.$ Why was the Polaroid project a successful promotional venture?

$5-35.$ Imagine a scenario in which Malia Mills Swimwear hired you as a media consultant. Respond to the following:

Devise a cause$-$related marketing strategy for the company.

Suggest three strategies for the company to pursue in obtaining media coverage.