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You own an International Export / Import Agency. Your Marketing Manager has approached you. She wants to add new products to the company's portfolio. They

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You own an International Export / Import Agency. Your Marketing Manager has approached you. She wants to add new products to the company's portfolio. They include Power Tools, Exercise Equipment and Baby Food. Using the above products as an example, briefly explain how "market segmentation" is used in International Marketing when launching products into new export markets

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