Question
You ran an advertisement last quarter in Calgary and Edmonton targeting those aged 45 to 65 years old. There are approximately 550 your ad. On
You ran an advertisement last quarter in Calgary and Edmonton targeting those aged 45 to 65 years old. There are approximately 550 your ad. On average, the individuals see the ad 3 times a. What is the media market? b. What is the frequency? c. What are the impressions? d. What is the Rch (000)? e. What is the Rch%? f. What is the GRP?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started
E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
