You read about forecasting demand for a product in Chapter 3. Now, based on the Unit 2 Looking Ahead ASG scenario regarding auto-warming gloves, do some research on this product using the Internet to determine what the market might be. You can search by product and then choose a location on the tab at the top of the page in statista.com.

• Determine the total market demand for the gloves per the scenario.
• What areas of the U.S., Canada, and Europe would you target first for your initial marketing efforts to promote sales of these gloves? Explain.