You read an article about AT&T's $100B acquisition of Time Warner (NYT). You now know the acquisition did not go well. Were there reasons to be optimistic about the combination? Why, using any of the readings below, might this have been a good "deal" if it had been better managed?

Readings:

• Vertical Integration 2.0:An Old Strategy Makes a Comeback by Ken Favaro
• How technology is redrawing the boundaries of the firm by The new-look corporation
• Growing beyond the core business by Mckinsey&Company
• Creating Corporation Advantage by David J Collis and Cynthia A Montgomery
• Corporate Strategy is a Fool's Errand by Freek Vermeueln