You recently saw that the stock price of a specific consumer electronics company outperformed its competitors by 18% over the last two quarters.

With no other information available besides the above, which of the following is the BEST FIRST additional feature to collect data on if you want to determine the attractiveness of the stock as a potential buy? Please explain your answer.

A. The product that the company's primary competitors sell.

B. The stock's 5-year average return.

C. Consumer preferences in the consumer electronics market.

D. Whether any of the company's primary competitors made an acquisition in recent months.

E. All of the above features are equally important to collect data on.