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You run a local bakery chain. One of your locations starts to add new items to the menu without consulting the headquarters, causing brand inconsistency.
You run a local bakery chain. One of your locations starts to add new items to the menu without consulting the headquarters, causing brand inconsistency. What type of conflict is this, and how should you handle it? Horizontal Conflict; Close That Location Vertical Conflict; Change Suppliers Horizontal Conflict; Standardize the Menu Vertical Conflict; Increase Advertising
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Fundamentals Of Financial Management Concise
Authors: Eugene F. Brigham, Joel F. Houston
4th Edition
0324258720, 9780324258721
