Question
You run an online store that sells wine subscription boxes. Each box costs you $20 to produce and ship. Customers pay a $25 monthly fee
You run an online store that sells wine subscription boxes. Each box costs you $20 to produce and ship. Customers pay a $25 monthly fee and receive one box per month. You acquire customers through two campaigns: Instagram and Facebook. CAC for Facebook is $150. CAC for Instagram is $85. You have been provided with a dataset of all subscriptions, both active and lapsed. Use this data to measure the effectiveness of your marketing campaigns.
The dataset contains the following fields:
- ID - a unique ID for each customer
- Acquisition Channel
- Acquisition Year & Acquisition Month - the first month in which the customer made their monthly payment
- Cancel Year & Cancel Month - the last month in which the customer made their monthly payment (blank if the subscription is still active)
QUESTION
- What was the overall churn rate in August 2022?
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Precalculus Enhanced With Graphing Utilities
Authors: Michael Sullivan
5th Edition
0321830822, 9780321830821
