Question
You sell Lipsticks through 3 Channels at different prices: Direct to retail on your own website: $10 To independent beauty consultants at 50% discount: $15
You sell Lipsticks through 3 Channels at different prices: Direct to retail on your own website: $10 To independent beauty consultants at 50% discount: $15 To Rite Aid under their brand name at 90% discount: $12 Assuming your Channel mix is: Website: 60% Consultants:25% Rite Aid: 15% What is your Average Selling Price per Lipstick?
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Quantitative Analysis for Management
Authors: Barry Render, Ralph M. Stair, Michael E. Hanna, Trevor S. Ha
12th edition
133507335, 978-0133507331
