you serve as your own financial advisor. You are interested in investing in the soft drink industry either Pepsi or Coca Cola. What has caught your attention is the significant difference in return on equity (ROE) between Pepsi and Coca Cola. For example, Pepsi reported 40.33% return on equity while Coca Cola reported a return on equity of 11.48% as of June 30, 2018, respectively. What accounts for this difference? You must use the Dupont formula in your answer.