You should demonstrate your understanding of ethnic and multicultural marketing and strategy. Please be sure that your responses focus on the marketing issues, and ethnic and multicultural marketing in particular. Analysis and insight are more important than a "data damp".

You should organize your thoughts and plan what you want to say before you begin writing. Do not rewrite the question but do indicate which question you are answering. Put your name on your response. Use bullet points only when making a list. You may use examples but be sure your response is complete on its own without examples. Do not restate a case or example.

Excellent responses will probably be a page or more but should not exceed a page-and-a-half. None of these questions can be adequately answered in a single paragraph.

Question 2 (Do not use any data or resources)

Consider two Millennials; both are second-generation Americans. One's family was originally from Africa and the other's from Central America. Briefly explain two reasons to treat them differently when marketing cellphones. Then, briefly explain two reasons why they should be treated the same in marketing cellphones.