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You should read the Dell case Dell - Pioneers in Mass Customization on pages 74-76 of your text, and answer the following questions. What are

  • You should read the Dell case "Dell - Pioneers in Mass Customization" on pages 74-76 of your text, and answer the following questions. 
  • What are the fundamental reasons for Dell's success in the personal computer market? 
  • What should Dell do next to maintain their competitive advantage in this market? 
  • Will configure-to-order and postponed production work in other sectors? If not, why not? It is required that you cite concepts from the readings to support your responses to each question. 

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