You should select a type of company in Montreal and analyze its trade area. Do not forget to include each source's references and add them in the middle of the text as a citation (APA Style).

Companies:

1. Skydiving Adventure Busines

Step 1: Pick a company in Montreal according to the characteristics above and inform their name and location.

a) Chosen company:

b) Location:

Step 2: Examine three significant factors in the trading-area analysis.

1. Population characteristics

1. Economic base characteristics.

1. Competition and Level of Saturation.

Step 3: Analysis

a) Explain what type of segment of the trading area you chose. (Primary, Secondary or Fringe)

b) What type of area is suitable for the business you selected above? (Large, average or small)

Step 4: Pick two cities or communities that could be part of the target market of the chosen store and use Reilly's law to calculate the point of indifference between these two elements (cities or communities). Make sure to collect information about the distance between the two elements and the population of each.

a) Develop and explain the calculation below:

b) What are your thoughts about this analysis? Do you think it was accurate to reality? Explain the possible limitations of this result.

Step 5: Pick two other possible competitors nearby your store, and identify their square footage of selling space. Then pick a specific community or city, check their distance in minutes to the stores and simulate Huff's law of shopper attraction.

a) Develop and explain the calculation below:

b) What is your analysis of the calculation?

Step 6: What types of restrictions can exist in this area? (Rent Availability, Zoning laws, ...)

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