You should use external academic sources to support your decisions and statements. Include a separate slide for a list of 3-4 references used

Step 1: Venture Challenge - It is strongly recommended to use the rubric as a check list for this assignment.

1. Describe your business
   1. Pitch why your business should be funded by using research (grounded) based on the external environmental analysis section of your business plan. Identify one or more problem(s) (purpose/need the business is solving) based on your analysis.

• • • Mission Statement
    • Reasons from your Environmental Analysis justifying opportunities

1. Describe your plans for marketing
   1. Identify your market by providing the

• • • market size,
    • revenue potential and
    • The characteristics (detailed variables & criteria) of the target market.
    • Indicate how there is a clear market need.
    • Indicate how there is an available avenue to take advantage of.

1. Marketing Plan addresses all 4 P's (product, place, promotion and price).
   1. Product/Service

• • • Indicate how your product/service satisfies the 4 parts of "Utility".

2. Place

• • • Summarize your distribution channel approach and where you plan to sell your product/service.

1. 1. Promotion

• • • Identify the promotional methods you will use.
    • Provide a summarization of your plan for your chosen promotional methods. (E.g. advertising - media classes)

1. 1. Price

• • • Indicate the unit price of your product/service.
    • Indicate your markup (profit %) per unit.

1. Describe your forecasts for finances

• • • Include forecasts for: startup costs, monthly expenses and a break even analysis. Costs and projections should be somewhat realistic for the type of industry your business is in.

1. Describe your management plans

• • • Propose an organizational structure that makes sense for the business/industry. Organizational structure includes an illustration. Justify why you chose the specific departmentalization, decisioning structure (centralized/decentralized), functional structure & span of control.
    • Include one of the two views of social responsibility your company will implement.
    • Social responsibility view communicates a code of ethics or social responsibility strategy.