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You suggest to Amanda that the company could cultivate a favorable image in the minds of potential customers through the effective use of public relations.

You suggest to Amanda that the company could cultivate a favorable image in the minds of potential customers through the effective use of public relations.
Which of the following would you recommend to Amanda as part of the company's public relations efforts?
Select an option from the choices below and click Submit.
Interview a physician who specializes in geriatrics about the benefits of an active lifestyle after age 55, write an article that highlights the activities available at Act Two Retirement Community, and release it to the local media.
As part of a direct mail campaign, invite potential customers to free, no-obligation luncheons at which the company would present information about the amenities and accommodations available at Act Two Retirement Community.
Rent a booth at the area's Senior Information Fair and present information about the retirement community to potential customers.
Sponsor the community's Senior Games, in which athletes over the age of 50 compete in different sports categories such as tennis, golf, pickle ball, and track.

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