You tell your executive team that your company should have a content manager, and they ask, $$Can$$t someone take that on as a side project?$$ How should you respond?

$$That$$s a good way to start, but we should put a plan in place for expanding the role into a full$-$time duty.$$

$$Yes$,$ that would be best. Content management isn$$t a full$-$time job.$$

$$No$,$ if we can$$t have a full$-$time content manager, we may as well not have a content manager at all.$$

$$Yes$,$ but only if it$$s a member of the executive team that does it$.$