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You tested a promotion at 15% off the AOV of $65. The results were that your conversion rate went from 5% to 7% at 8,000
You tested a promotion at 15% off the AOV of $65. The results were that your conversion rate went from 5% to 7% at 8,000 sessions. Also, your CPC stayed at $0.45. Also, your gross margin remains at 60% of the original AOV of $65. What is the gross profit if you do a promotion of 15% off
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Managerial Accounting
Authors: Brenda Mallouk
2nd Edition
017640709X, 978-0176407094
