You$$ve recently been hired as part of the marketing team for a small company that organizes and hosts athletic fund$-$raising events for various non$-$profits. The most popular kind of event is a charity run$/$walk where racers pay to participate in a $5$K$,10$K$,$ or half$-$marathon route that is supported by local businesses and volunteers offering aide stations with snacks and drinks and local law enforcement overseeing traffic flow along the routes. Your team is currently working to organize a personal fitness challenge that will hopefully help build some excitement for a large run$/$walk later in the year. This is the first time your organization has hosted this type of online event, and it$$s requiring some creative brainstorming.

$2.$ Manager:

That sounds good. We$$ll have some prizes and also give awards at the run$/$walk for the most proactive participants, based on the photos and reports they send in$.$ How can we help people stay focused on their goals?

You:

I think regular reminders will be helpful. And lots of opportunities for them to post about their progress and get support from friends. Maybe we can use a daily thread on

Facebook

that participants can reply to and report their activities.