You want to develop strategic ideas for a sales promotion plan due to the changing market environment. Your first step is to look at each distribution channel and provide at least one idea for each channel based on your company's product. (If your product does not use one of the channel members, assume it may in the future and include ideas for sales promotions to reach your objectives.) Common channel members: Distributors (for your materials or your product to consumers) Wholesalers (for your materials or your product to buyers) Retail buyers (companies who will resell your product to consumers) Salespersons in retail stores (incentives or training for those who connect your product to consumers) Customers (direct to customers)