Question
You want to see if a redesign of the cover of a mail-order catalog will increase sales. A very large number of customers will receive
You want to see if a redesign of the cover of a mail-order catalog will increase sales. A very large number of customers will receive the original catalog and a random sample of customers will receive the one with the new cover. For planning purposes, you are willing to assume that the mean will be approximately normal with = 50 dollars and that the mean for the original catalog will be = 25 dollars. You decide to use a sample size of n=900. You wish to test:
Ho : =25
Ho : > 25
You decide to reject Ho if x > 26 and to accept Ho otherwise.
1.) Find the probability of a Type I error, that is, the probability that your test rejects Ho when in fact = 25 dollars. Explain what a Type I error is in this situation.
2.) Find the probability of a Type II error when = 28 dollars. This is the probability that your test accepts Ho when in fact = 28.
3.)Explain two ways that you could increase the power of the test used in this problem.
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