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You want to start a new ecommerce ( Web ) business to remove the bookstore. You want to match students selling books to students buying

You want to start a new ecommerce

(

Web

)

business to remove the bookstore. You want to match students selling books to students buying book. Which lens is LEAST likely to stop you from proceeding?

Value Chain

5

Forces

(

incl

.

switching costs and barriers to entry

)

Patents

Brand

Scale

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