Question
You want to understand how your brand is performing in Toronto versus in Montreal (you only sell in these two markets). After consulting your sales
You want to understand how your brand is performing in Toronto versus in Montreal (you only sell in these two markets). After consulting your sales database, you note that you sold 20,000 units in Toronto, and 12,400 units in Montreal. According to StatsCan, there are about 2 million households in Toronto and 1.6 million households in Montreal. Calculate the two BDIs.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started
Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
