You were hired to be the digital marketing strategist for Patricia Nash Handbags. https://patricianashdesigns.com/ You can find all the data you need in the final exam Google Drive folder. This data is not actual Patricia Nash Google Ads data. Here are the average retail price and cost of goods sold. This cost does not include advertising costs. Crossbody Bags: $75/$25 Accessories: Wallets: $50/$2 Agenda: $30/$7 Wristlets: $40/$7 Scarves: $5/$1 Umbrellas: $10/$3 o Example: The average retail price of a crossbody bag is $75, and the average cost of goods sold is $25. Email 1. Your first task will be to optimize their existing Google Ads campaign. There are three active campaigns. The goal for all campaigns is sales. Send an email to your manager explaining which campaign you think needs to be optimized first and why. Hint: You only need to use the Campaign and Ad Group Report Excel file. Email 2. Your manager wants to know what changes you would make to the keywords in the Crossbody Handbags ad group. Email 3. You have two ads running in the Crossbody ad group. Email the client and let them know about the performance of the two ads. Email 4. Additionally, email your manager a more technical explanation of the performance of the two ads mentioned in email 3. Note: Question 4 should have four separate emails. 1 State 2 enabled 3 enabled 4 enabled 5 enabled 6 enabled 7 enabled 8 enabled enabled 9 10 enabled 11 enabled 12 enabled 13 14 15 16 17 18 19 20 A Total Accessories Total Handbag Crossbody Total Patricia Nash Total B Ad group Agendas Scarves Accessories Wristlets Wallets Designer Umbrella Crossbody Handbag Sale Crossbody Handbags Crossbody Bags Patricia Nash Sale Patricia Nash Campaign Accessories Accessories Accessories Accessories Accessories Accessories = Statu Default max. C Target C = Clicks mpressions CTF Avg. C = eligible eligible 0.22 -- 0.22 -- 0.22 -- eligible eligible 0.22 -- eligible eligible Handbag Crossbody eligible Handbag Crossbody eligible Handbag Crossbody eligible Patricia Nash eligible -- Patricia Nash eligible 0.22 -- 0.22 -- 0.33 -- 0.33 -- 0.33 -- -- Budget 9.50 9.50 G 15 -- 50 -- 100 40 90 1,105 40 680 180 2,600 1,300 2,600 100 12,500 2,135 6,500 12,600 21,235 Cost 730 5.48% $ 0.12 $ 9.60 3,800 2.37% $ 0.21 $ 37.80 38,770 2.85% $0.19 $ 209.95 2,700 1.48% $ 0.18 $ 7.20 23,000 2.96% $ 0.17 $ 115.60 46,000 0.39% $ 0.24 $ 43.20 130,000 2.00% $ 0.23 $598.00 70,000 1.86% $ 0.25 $325.00 85,000 3.06% $ 0.23 $ 598.00 2,500 4.00% $0.20 $ 20.00 250,000 5.00% $ 0.23 $2,875.00 115,000 1.86% $ 0.22 $469.70 285,000 2.28% $ 0.24 $ 1,521.00 252,500 4.99% $ 0.23 $2,895.00 652,500 3.25% $ 0.23 $4,885.70 Avg. positi= Conversio 1.6 3.4 2.4 3.5 2.8 3.6 2.1 2.8 3.2 3 1.9 Cost/co= Conv. ra 4 $ 2.40 10.00% $ 0.00% 6 $ 0.54% 2 $ 5.00% 3 $ 0.44% 0 $ 0.00% 1.38% 0.77% 1.35% 3.00% 2.40% 36 $ 10 $ 35 $ 3 $ 300 $ 2.3 2.3 2.7 2.4 15 $ 81 $ 303 $ 399 $ - 34.99 3.60 38.53 - 16.61 32.50 17.09 6.67 9.58 31.31 18.78 9.55 12.24 0.70% 1.25% 2.40% 1.88%