Question
You were recently hired by a retail and catalogue company that promotes itself as a Canadian firm selling only Canadian-made goods. The products featured in
You were recently hired by a retail and catalogue company that promotes itself as a Canadian firm selling only Canadian-made goods. The products featured in advertising and in the catalogues tell the stories of the firms that produced the goods in Canada. The sales response to the firm's Made in Canada position has been incredible, and growth has been impressive. One day while speaking to a vendor, you find out a shipment of merchandise will be delayed because the product is late coming from overseas. A few days later, you hear a similar story. As it turns out, the firm just barely earns its Made in Canada labels. Although technically the products meet the standard to be classified as Canadian-made, you worry that the firm is not being truthful to its customers. What information do you include in the letter to the vice president of marketing to detail your concerns?
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