Please Explain: 1. The Basics of Marketing: what is marketing what is connectedness what is customer creation what is the marketing approach versus the sales approach what is value creation

2. Knowing Your Industry: what are the details of the industry you are studying how is the industry changing what are the major statistics of the industry (library research databases we reviewed)

3. Knowing Your Company: what is the current profile of the company you are studying what is the competitive landscape what were the major obstacles and opportunities for your company in 2021 and into 2022

4. Knowing Your Customer: who is your customer good opportunity to show your analysis of STP what is the segmentation of your market, who is your target customer, and what is the current position of your brand

5. Knowing the Marketing Mix: what are the major elements of the marketing mix as they apply to the company you are studying hint, they start with the letter P and there are four of them and we added a fifth align the mix with the other elements we discussed that start with the letter C

6. Knowing Marketing Research: how is your target customers make purchasing decisions what personifies their general behavior in the purchasing process what areas impact the rate of adoption in the buying decision process and, what did you learn from the lab in week four about marketing research you can focus on the process, you as a subject of someone's research the survey method, etc.

7. Knowing your Product and the Brand: what efforts is your company making in the areas of product development perhaps it needs to do more at what stage is your brand in the product life cycle what is your product's brand vision, personality and position the details