You will be conducting an SEO analysis of a Wikipedia page that has a topic related to your website or to one of the organizations on the approved list.

This assignment is completed through the Peer Review Workshop: this means, you will submit your work on Moodle and it will be reviewed and evaluated by two of your classmates. You will also review & evaluate the submissions of two of your classmates $($selected at random$).$ This will give you a chance to support your classmates$$ learning and also to learn from their examples. In this case, learning comes from both $$doing$$ the assignment and $$reviewing$$ the work of others.

Identifying vs Analyzing

This assignment requires analyzing the SEO features and not just identifying them.

Identifying $=$ labeling and showing they exist.

Analyzing $=$ discussing, with proof$/$evidence$,$ the degree to which they are doing their job.

The purpose behind this assignment is to help us better analyze the most critical components in on$-$site optimization.The three key features when it comes to users clicking from the Search Engine Results Page $($SERP$)$ to a website landing page are:

Title Tag

URL

Meta Description

These three features along with the others that influence Relevance & Quality will be evaluated for this assignment:

RELEVANCE

QUALITY

Title tag & html code

HI Header tag & html code

Body copy of the landing page

Use of bold

Alt tag html code

Anchor text & href html code

Load time of web page $($use page speed test$)$

Spelling & Grammar

Fresh Content $($View History$)$

Quantity Content

Original Content

Ad space

Organizational Structure

Use the following as a guide for completing this assignment:

Step $1$: Explain why you have selected your search term$($s$)$ and how they relate to either your online venture $($Path A$)$ or one of the organizations you have learned about $($Path B$).$

Step $2$: On Google$$s SERP, provide an annotated analysis $($remember: don$$t just identify, but evaluate through analysis$)$ of the URL, Title Tag, and Meta Description on the SERP. Explain why these features are either well$-$optimized or poorly optimized.

$($Include the html code for the Meta D to prove if it has or has not been $$coded$$ into the landing page.$)$

Step $3$: Click on the link $($title tag$)$ and visit the Wikipedia Page.

Step $4$: Provide an annotated analysis of all $13$ Relevance & Quality features: explain why these features are well optimized or poorly optimized. Support and justify your explanations throughout your analysis & evidence $($hint: html code$).$

Use screenshots and annotations. See Andrea$$s slides for examples!

Include the html code in your annotated analysis where necessary $($e$.$g$.$ H$1,$ alt text; meta D; etc.$)$

What to avoid! This must be your own original work. You should also avoid vague language such as$,$good$$ or $$bad$,$ and instead be detailed and critical in your analysis.

Red flags for your peer evaluations: do not use any AI generator to complete this assignment both in your submission and in your evaluations. This is a violation of academic integrity and intellectual property.

The use of AI or any uncited work is prohibited and will be automatically assigned a $0$ with no revisions possible.