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You will be provided with an industry case study to apply theories and concepts discussed in Tasks 1, 2, and 3, as well as apply
You will be provided with an industry case study to apply theories and concepts discussed in Tasks 1, 2, and 3, as well as apply theories learned in Topics 5, 6 and 7. The case study provides an opportunity to evaluate the application of key guest experience concepts covered in class in a reallife industry context. In this task, you will be required to: Apply the theatrical metaphor proposed by Pine and Gilmore (1999), and Hemmington (2007) to analyse the guest experience narrated in the case study. o Some questions to help guide you in this task may be: Who are the main actors in staging the experience of the guests? What is the stage? Where does the experience take place? What roles do staff play in the experience? Create the guest persona of the case study main protagonists (visual). Create a mood board representing the servicescape described in detail in the case study (visual)
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