Question
You will be required to research a nominated product or service and develop a marketing plan. You will form teams of 2 to produce a
You will be required to research a nominated product or service and develop a marketing plan. You will form teams of 2 to produce a report of approximately 2500 words and a 15-minute presentation to the Management Committee of the organisation. Requirements The 15-minute presentation of the plan will require all students to present. Presentations must finish within 15 minutes. You will be asked to stop once you reach this time limit. This word limit for the report does not include references and appendices. The marketing plan written report needs to have the following sections: o cover page (including all students details) o executive summary o table of contents o introduction o market analysis including consumer, business, and global markets o segmentation, targeting, and positioning o new product development o marketing mix o recommendations o conclusion o references Presentation 12pt. Times New Roman font black, 1.5-line spacing You are encouraged to use infographics, graphs, pictures, and other visual representation when needed, however, these must be referenced as appropriate.
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