You will choose two on-line retailer's and do an analysis of each company. You will then compare and contrast each retailer.

1) Address the following issues for each store:

A The history of each on-line retailer.

B Do they operate using several different retail modalities, for example brick and mortar, on line, catalog etc.

C Do they operate globally?

D Analyze each stores home page, links, etc.

E How do they meet the needs of their consumers?

F Describe the merchandise sold, including the depth and breadth of the inventory offerings including a sampling of the brands that they carry.

E Ease of use of the retailer's on-line site.

F Services offered, delivery approach, return policy, methods of payment etc.

G Your overall impression of their on-line presence.

2) Compare and contrast the stores.