You will identify a financial services company$/$fintech which have had a successful business transformation involvig the use of modern digital technology solutions in the last $10$ years. The profile will relect:

Brief outline of the company and the industry.

Discussion of key elements of the digital transformation and customer value proposition $($CVP$)$ of the company. The discussion should include how the digital transformation and CVP are different to other businesses in the industry. How is the business using digital technology to provide value to the customers?

Based on the analysis, provide any advice or strategies on how to the improve the business through digital innovation. Using thr CVP canvas $($see Section $2\{2))$ assess the $$Pains$$ and $$Gains$$ of the business and then develop recommendations that will create $$pain relievers$$ or $$gain creators$.*$