You will learn to apply your knowledge of digital content marketing by writing a plan for your business on graphic designing. The plan must be at least 750 words long. In general, it should include discussions about content for search engine optimization and inbound marketing plans with examples. The 5 Elements of a Powerful Content Marketing Strategy - An effective Content Marketing strategy should have these five core elements to be successful: audience description, brand positioning, value proposition, business case, and an action plan.