You will now assume the role of a Marketing Manager for your companies new innovation division.Your first step in the marketing process is to develop a new product or brand that will help the company grow. This is a great point in the semester to get creative! Moving forward, your approach will be how to get this product to market, but in this phase, you are developing the product.

The company name is Little Tots and this would be a new brand for a bathing suit. One piece for swim teams to use based on sponsor Kathleen Genevieve Ledecky and a fun two piece one as well.

• Please describe the name of your product (Include a sketch or drawing - be creative)
• Will this product be a durable good, non durable good, or service
• Key Product Decisions.Defining your product Functionality.Please include details on how your product will function in the form of reliability, consistency, reliability, durability, compatibility, Ease of Use, and degree of customization.
• Please include your product physical attributes in detail
• Please include your product packaging strategy (designing the product's physical attributes and delineating product guarantees and warranties)