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You will play the role of either the CEO or director of product innovation at Spectrum Sunglass company. You're in charge of getting Spectrum to

You will play the role of either the CEO or director of product innovation at Spectrum Sunglass company. You're in charge of getting Spectrum to adopt a new sustainability initiative. You have 96 weeks to achieve a critical mass of managers at Spectrum to adopt your initiative. During Spectrum Sunglass Companys annual strategy retreat, you decide to pitch the idea of forming a task force to make the company and its products more environmentally sustainable. Your vision for Spectrum consists of three specific goals:
Eliminate 25 percent of waste by redesigning the manufacturing process.
Reduce the current level of greenhouse gas emissions by 15 percent, and
Create a new product line based entirely on environmentally benign materials.

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