You wipe the sweat from your eyebrow on a scorching summer day. Your business partner, Kenji, rumbles down the gravel path in your company's Jeep - returning with some cold drinks in hand to discuss an emergent problem that must be solved. As a business school graduate, you are often relied upon in the partnership to assist with formulating sound business decisions, while Kenji brings the construction and relationship- building experience. This time your team is really in a bind. Your company, "Refresh Beverage Co.", has been accused of exploiting deep-pocketed tourists that come from all over the world to assist in a local nature preserve. The nature preserve is one of the most pristine locations in the world, and it is marvelled at for its beauty and exotic wildlife. You feel that the negative attention is unwarranted, given the fact that your company is quite progressive on many fronts: sustainability, equal opportunity and corporate giving. In fact, you recently wrapped up a charitable giving campaign that raised $20,000 CAD for several charities in the area. Your company utilizes environmentally-friendly packaging and biodegradable straws, which come at a premium cost as compared to other alternatives. You also pay above-average wages for the area you operate within, and have supported several younger employees in their pursuit of higher education (ex. small funding disbursements to cover books and supplies). You've noticed several Google Reviews that are not forthcoming or entirely true. in a sense, facts have been misrepresented to make your company look bad. As a Google Business account holder, you have an opportunity to respond to the unfair allegations online. How will you approach your response? What will you say