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You work as a marketer for a large chain of upscale boutique-like stores that sella all-natural and other fresh beauty products. Your research tells you

You work as a marketer for a large chain of upscale boutique-like stores that sella all-natural and other fresh beauty products. Your research tells you that the market will not tolerate a price increase, so to save money during the COVID-19 pandemic, you have decided to use cheaper ingredients from new suppliers. Briefly explain TWO possible ramifications of this decision for your business?

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