Question
You work as a marketing assistant for a manufacturer of TV and WI-FI products. a. Explain the concept segmentation. b. Identify and explain four (4)
You work as a marketing assistant for a manufacturer of TV and WI-FI products.
a. Explain the concept segmentation.
b. Identify and explain four (4) bases for segmenting your market.
c. Evaluate the commercial attractiveness of the market segment.
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
