You work as a marketing research manager for a major Melbourne bank. Management would like to know if the banking habits of different ethnic groups differ. They wonder whether, given the varied population of the City, it is meaningful to segment the market according to ethnic background. Assume the role of a researcher hired by the firm and answer the following questions:

1. Research problem.Formulate MRP (3 marks), suggest conceptual model with dependent variable and several independent variables (6 marks), state at least one Research Question and at least two Hypotheses (6 marks). RQ and Hs should be related to the conceptual model and testable using suggested variables.