You work as a PR consultant and have been hired to offer public relations advice to a cleaning services company involved in a crisis. Sunshine Cleaning Ltd., a local company in Bedforsdhire with 10 employees has become enmeshed in an employee's legal problem. One of the employees was accused of assaulting a young woman in a night club. The owner of Sunshine Cleaning is a boss who treats his employees like family. He didn't think twice about putting up bail to get his employee out of jail. Unfortunately, the media got wind of the circumstances and it made the front page of the next morning's newspaper: "Sunshine Cleaning to Free Alleged Attacker".

The owner calls you, angry at the way the newspaper presented the case and afraid he will lose customers. He doesn't know what to do: should be call the media and fight back? Take out an ad and plead his case? He believes in his employee and would pay the bail again if he had to. Maybe, thought, he wouldn't have talked so freely with the reporter. The case will be going to court in about a month. The employee, in the meantime, is coming to work.

Already, however, the company is receiving calls from irate members of the community complaining about his actions. He's afraid of what this might do to his business. Two scheduled clients have called to cancel. It may get worse when his employee goes to court- especially of the media continues to follow the story. To whom does he need to communicate?

Write a report on the crisis management for the company. In your report, ensure you include the following.

1. In your Introduction, provide an opening statement to the CEO on the purpose of your memo and highlights of your recommendations

2. You are required to provide context of the event and the company's response and an analysis of the response.

3. Do media statement on behalf of Sunshine Cleaning and taking into account the different crisis communication strategies.

4. Present recommendations on what the owner should do about the media? Should he respond? If he does, what might happen? If he doesn't, how else can he communicate his message? Recommendations & justification for each recommendation backed by at least one theory.

5. Conclusion