Question
You work as a sales representative in a company that manufactures surgical equipment. Before calling on an important prospect, you decide to search the Internet
You work as a sales representative in a company that manufactures surgical equipment. Before calling on an important prospect, you decide to search the Internet and find out details about her/him.
What step in the selling process is being carried out here?
What is the importance of this step?
Step by Step Solution
3.43 Rating (166 Votes )
There are 3 Steps involved in it
Step: 1
A successful sale initiates even before the prospect is contacted The steps in the selling process f...
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Step: 2
Step: 3
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
