You work as a Trainee Business Analyst for the North London Chamber of Commerce and Enterprise (NLCCE). The Chamber of Commerce and Enterprise, through practical on the ground support, helps individuals to set up businesses and firms to trade locally, nationally and globally, including specific support for international trade and the impact of the business environment on businesses.

The chamber is planning to bring out a research report as part of support for business owners and prospective business owners. This report will have two distinct parts:

Part 2:The impact of the macro environment and external macro factors on business operations and the interrelationship with the internal strengths and weaknesses 1500 words

PART 2 (Covering LO3 & LO4)

The part B is about the understanding of macro business environment and factors in which businesses operate. You are to identify the positive and negative impacts the macro environment has upon business operations, supported by specific examples. Using two of your chosen organisations in the first event, you are to conduct an internal and external analysis of the organisations in order to identify strengths and weaknesses and explain how the strengths and weaknesses identified interrelate with external macro factors.

You also need to apply appropriately the PESTLE model to support a detailed analysis of the macro environment within one of your chosen organisations and a SWOT/TOWS analysis on any of your chosen organisations, justifying how they influence decision-making. Finally critically evaluate the impacts that both macro and micro factors have upon business objectives and decision-making.

LO3 Use contemporary examples to demonstrate both the positive and negative influence/impact the macro environment has on business operations.

LO3 and 4

D2 Critically evaluate the impacts that both macro and micro factors have upon business objectives and decision-making.

P4: Identify the positive and negative impacts the macro environment has upon business operations, supported by specific examples.

M3: Apply appropriately the PESTLE model to support a detailed analysis of the macro environment within an organisation.

LO4: Determine the internal strengths and weaknesses of specific businesses and explain their interrelationship with external macro factors.

P5 Conduct internal and external analysis of specific organisations in order to identify strengths and weaknesses.

M4 Apply appropriately SWOT/TOWS analysis and justify how they influence decision-making.

P6 Explain how strengths and weaknesses interrelate with external macro factors.