You work as the marketing director for a medium-sized handbag manufacturer. Your objective is to sell a tote bag for parents between the ages of 30-39 who are often on the go. After conducting a poll, you discovered that the majority of them utilise social media. On your first assignment, you chose a bag that would be both fashionable and utilitarian and placed it at $65. Because the price was too low, you increased it to 160 depending on the quality and competitors. Following that is the promotion strategy: based on your research, you have decided to build a promotion that would boost sales and appeal to your target demographic. You selected a key chain as a present. A two-dollar gift to charity water yielded $12,545, a ten-dollar donation to charity water created $11,765, and a fifteen-dollar discount voucher generated $13,065. Finally, the corporation allotted 20,000 dollars for the advertising campaign. You set aside $5,000 for Facebook and Instagram, $1,000 for Twitter, magazines, and YouTube, and $2,333 for billboard and television. Facebook provided 18,700 impressions, Instagram 9,800, Twitter 840, Tiktok 1000, YouTube 900, magazine 380, billboard 500, and television 455. Based on these results, how would you optimise your price, promotion, and advertising strategy ? allocate the 20,000 dollars to optimze the ad strategy but the most you can spend on one channel is 5k.