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You work at a medium - sized fashion retail company and are currently implementing a balanced scorecard to map your strategy in a more holistic
You work at a mediumsized fashion retail company and are currently implementing a balanced scorecard to map your strategy in a more holistic way. One dimension of the balanced scorecard is the customer perspective. From your customer reviews, you see that your company excels in competitive pricing, product quality, and fast delivery. In addition, your customers seem to be highly satisfied with functionality features and overall performance of products and services. However, it becomes apparent that customers are not fully satisfied with your overall service and are missing complete solutions. Typically, the value proposition is chosen from three differentiators. In which areas do you see potential for improvement?
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