You work for a company called FinTech Newco, who specializes in helping banks expand and manage their business. FinTech Newco is submitting a services proposal to Westpac Banking Corporation. This is a competitive bidding process where one company (FinTech Newco) is bidding for the business of another company (Westpac Banking). Westpac Banking is based in Australia and looking to create a FinTech strategy to target its customers. Westpac Banking Corporation, one of the world's leading commercial banks, was looking to differentiate itself in a prosperous and already digital-heavy economy. The bank wants to deploy an updated FinTech solution where 10 million consumers and nearly 1 million businesses manage their money through the bank. Enabling compelling digital services to one of the world's most digitized economies is no simple feat. This is particularly the case in a wealthy economy where consumer expectations have been widely shaped by the pervasive access to advanced digital devices and consumerized digital services, such as Facebook, Amazon and Google. Westpac wanted to differentiate itself in what was already the world's most advanced-and invested in-digital banking market and transform the number of customers who engage digitally, including what they do and how often they do it. Of particular importance was enabling a broad range of users to become digital-only end users They are unsure whom exactly they should target with this line. - They believe their current customer based will be interested in a new FinTech solution but are wondering if there is a new customer segment they should also be targeting. - They aren't sure the best way to expand their FinTech reach to current and new customers. They may want to do a beta test with a smaller customer base before rolling the solution nationally. - They are also nervous about how existing customer base will react to the new line. - The client wishes to be able to incorporate new Fintech services for a new product that will enhance current customer's services while attracting new customers looking for the latest technologies. Westpac Banking wants FinTech Newco to build a plan defining how to add more FinTech services, increase revenue and customer satisfaction. Additionally, they heard about a type of FinTech known as crypto-currency and blockchain. The specific type of new services should include these finTech tools. Westpac Banking is planning on regularly running market analysis to see how people respond to the changes in the new service(s). Part 3: What are the goals? The client has specified that they know that their current banking services will not penetrate throughout the entire country, but they are hoping that they can gain notoriety with new services. What goals will FinTech Newco help Westpac Banking achieve? Part 4: Define your target audiencel Current and new? - Who will you be targeting with your services? Can you describe these individuals? Be specific to who they are. What makes them the target audience? Why would they care about this product? If you are creating a personas, you must write in your own words and not copy and paste from an online You work for a company called FinTech Newco, who specializes in helping banks expand and manage their business. FinTech Newco is submitting a services proposal to Westpac Banking Corporation. This is a competitive bidding process where one company (FinTech Newco) is bidding for the business of another company (Westpac Banking). Westpac Banking is based in Australia and looking to create a FinTech strategy to target its customers. Westpac Banking Corporation, one of the world's leading commercial banks, was looking to differentiate itself in a prosperous and already digital-heavy economy. The bank wants to deploy an updated FinTech solution where 10 million consumers and nearly 1 million businesses manage their money through the bank. Enabling compelling digital services to one of the world's most digitized economies is no simple feat. This is particularly the case in a wealthy economy where consumer expectations have been widely shaped by the pervasive access to advanced digital devices and consumerized digital services, such as Facebook, Amazon and Google. Westpac wanted to differentiate itself in what was already the world's most advanced-and invested in-digital banking market and transform the number of customers who engage digitally, including what they do and how often they do it. Of particular importance was enabling a broad range of users to become digital-only end users They are unsure whom exactly they should target with this line. - They believe their current customer based will be interested in a new FinTech solution but are wondering if there is a new customer segment they should also be targeting. - They aren't sure the best way to expand their FinTech reach to current and new customers. They may want to do a beta test with a smaller customer base before rolling the solution nationally. - They are also nervous about how existing customer base will react to the new line. - The client wishes to be able to incorporate new Fintech services for a new product that will enhance current customer's services while attracting new customers looking for the latest technologies. Westpac Banking wants FinTech Newco to build a plan defining how to add more FinTech services, increase revenue and customer satisfaction. Additionally, they heard about a type of FinTech known as crypto-currency and blockchain. The specific type of new services should include these finTech tools. Westpac Banking is planning on regularly running market analysis to see how people respond to the changes in the new service(s). Part 3: What are the goals? The client has specified that they know that their current banking services will not penetrate throughout the entire country, but they are hoping that they can gain notoriety with new services. What goals will FinTech Newco help Westpac Banking achieve? Part 4: Define your target audiencel Current and new? - Who will you be targeting with your services? Can you describe these individuals? Be specific to who they are. What makes them the target audience? Why would they care about this product? If you are creating a personas, you must write in your own words and not copy and paste from an online