"You work for a digital marketing company that has been approached by a leading company (identify company and sector Hospitality) in South Africa. The company wants to improve its social media and digital marketing strategy. Identify key factors that would help that company to develop their strategy and write a report for their Board of Executives. identify their current position and strategies they are using, how the position and strategies limit their current capabilities, the options available to them and the main recommendations for an enhanced social and digital marketing strategy.\" (75) Presentation (25) - How far are customers influenced by social media marketing Influence of and strategies on content marketing via social media marketing - How can social media impact on their marketing strategies - Roie of social media marketing