You work for a global corporation in the fast-moving consumer products market; your job is to oversee distribution and pricing compliance. Channel members who do not comply with the recommended retail price (SRP) would lose their trade and volume discounts. The corporation is particularly strict with this regulation among channel members.

Unfortunately, a channel member under your supervision is non-compliant with the pricing rules; this account is your top volume seller. How will you deal with the account? Will you implement business policies for noncompliant channel members?