You work for a luxury furniture retailer based in Lusaka, Zambia. Using its online store, the company sells and delivers to consumers in all parts of Southern Africa, including: South Africa, Botswana, and Zimbabwe. With changes in the global environment, you realise the importance of establishing a supply chain system that is focused on your customers' needs. To do this, you identify the value of conducting a needs analysis.

Using examples relevant to the above business:

1.1 Predict and explain five needs that your consumers could potentially have, along with ways you intend to address these needs through your supply chain [15 marks].

1.2 Further determine any challenges you may potentially experience while attempting to address each of the needs identified in 1.1 [5 marks].