You work for a market research company and your boss has asked you to carry out a random sample survey for a car company to identify whether a new car model is attractive to females.

The main concern is to produce results of high accuracy. You are being asked to prepare a brief summary containing the items below.

(a) Choose an appropriate probability sampling scheme to use. Provide a brief justification for your answer.

(b) Describe the sampling frame and the method of contact you propose to use. Briefly explain the reasons for your choices.

(c) Provide an example in which selection bias may occur. State an action which you would take to address this issue.

(d) State the main research question of the survey. Identify the variables associated with this question.