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You work for a popular store that is introducing new products to its bakery department. The newest product is a six pack of gourmet donuts.

You work for a popular store that is introducing new products to its bakery department. The newest product is a six pack of gourmet donuts. It costs $4.00 to produce these delicious treats. The gourmet donut six packs will be marketed as special breakfast treats or unique desserts that customers can splurge on. You have been tasked with pricing this product, as well as designing the in-store display for its sale.

Part 1: You will propose a price for this new six pack of gourmet donuts. Your store is trying something new with this product; while the store has sold donuts before, this is the first time they have produced donuts with gourmet flavors and ingredients. Your store has had success selling donuts produced by other bakeries, but having its own branded donuts will be a new venture.

Part 2: Once the price has been determined, its time to decide where in the store and how you want to display your donuts to encourage customers to buy them. After all, who wouldn't want to try these unique and delicious treats?

  1. Paper must outline your reasoning for the price you selected, including rationale for why you selected this price based on material in the study plan
  2. Paper must describe the display, where it will be located, and why you selected this method to display your donuts
  3. Your paper shows insight and analysis

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